Erase’s instant face-lifting serum is a more cost-effective anti-aging strategy than the use of Botox injections. Not only does our anti-aging cream freeze the brows, it tightens and lifts the brows. No needles, no touch ups, no guessing, and you control the results. We’ve had test subjects who’ve experienced 1/2 inch (15 mm) lift of their brows, a far better result than a brow lift because users control the results and save $4-$5,000.00 and all the downtime. However to be fair Botox will last up to 6 months before it starts to break down, so in that sense it is a more permanent result. However on the flip side if Botox is applied incorrectly you are stuck with the results for that period too.